Adams Land and Cattle


Growth and

Adams Land & Cattle started as a vision between Russell Adams Jr. and his wife, Angenette, back in 1945 in Broken Bow, Nebraska. From backgrounding a few thousand cattle in those early days to today’s finish capacity of 125,000 head of cattle, we’ve used industry-leading best practices and technological innovations to become one of the leaders in the cattle business.

our mission

At Adams, our number one goal is to produce high quality, safe and sustainable beef for a hungry world. We are always exploring new methods and technology that will help us produce the most wholesome, nutritious beef product possible. It’s the way we go about this and how we think about it that sets us apart.

We’re excited to share our story with you

The Adams Land & Cattle story has many chapters. Click below to learn more about our company’s history, our commitment to sustainability, our core values, how we ensure traceability of our beef product, our company leadership and the people and community that are the backbone of our company.

Always Seeking the Next, Best Technological Solution

Curiosity and the need to “do it better” has always been a central part of our company’s culture. When we see a need or a challenge, we don’t hesitate, we create. We create the technology and innovations needed to not just meet, but to exceed those potential obstacles. Over the years we have been an industry leader in equipment design and automation, software and computer systems and other operational innovations.

We’re a technology company that feeds cattle and produces a wholesome, nutritious and sustainable beef product. It’s an achievement we’re proud of and a promise we will continue to build upon.

ALCC technology

Latest News

Adams Land and Cattle Plans Fifth Compost Days

Adams Land & Cattle wins national Beef Quality Assurance Award

Importance of BQA by Adams Employees

Over $6,000 and 6,750 items Donated During Adams Land & Cattle’s Food 4 Youth Challenge

Custer County kicks off Food 4 Youth Challenge (October 2-18)

Custer County Youth Animal Quality Assurance Training to be held Wednesday, June 14

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