Our
Story
Growth and
Innovation
Equal
Success
Adams Land & Cattle started as a vision between Russell Adams Jr. and his wife, Angenette, back in 1945 in Broken Bow, Nebraska. From backgrounding a few thousand cattle in those early days to today’s finish capacity of 125,000 head of cattle, we’ve used industry-leading best practices and technological innovations to become one of the leaders in the cattle business.
our mission
At Adams, our number one goal is to produce high quality, safe and sustainable beef for a hungry world. We are always exploring new methods and technology that will help us produce the most wholesome, nutritious beef product possible. It’s the way we go about this and how we think about it that sets us apart.
We’re excited to share our story with you
The Adams Land & Cattle story has many chapters. Click below to learn more about our company’s history, our commitment to sustainability, our core values, how we ensure traceability of our beef product, our company leadership and the people and community that are the backbone of our company.
Always Seeking the Next, Best Technological Solution
Curiosity and the need to “do it better” has always been a central part of our company’s culture. When we see a need or a challenge, we don’t hesitate, we create. We create the technology and innovations needed to not just meet, but to exceed those potential obstacles. Over the years we have been an industry leader in equipment design and automation, software and computer systems and other operational innovations.
We’re a technology company that feeds cattle and produces a wholesome, nutritious and sustainable beef product. It’s an achievement we’re proud of and a promise we will continue to build upon.
Latest News
Jerry Adams to be inducted into Cattle Feeders Hall of Fame
Over $3,781 and 5,548 items Donated During Adams Land & Cattle’s Food 4 Youth Challenge
Adams Land & Cattle Employees Donate Beef and over 280 Gifts to local families
Adams Kicks off Food 4 Youth Challenge
Consolidated Appropriations Act, 2022 Transparency Coverage
Women’s History Month: Angenette Adams
Adams Kicks off 3rd Food 4 Youth Challenge
ALCC Food 4 Youth Challenge a Success
ALCC Kicks off 2nd Food 4 Youth Challenge
Jerry Adams Recognized by UNL Block & Brindle Club
In Loving Memory of Angenette Adams-Denesia
ALCC Food 4 Youth Challenge a Success
Bill and Jerry Adams Receive Award from Nebraska Bankers Association
Adams Kicks off Food 4 Youth Challenge (September 3-13)
Jerry Adams 2019 Distinguished Broken Bow Alumni Recipient
Adams Received Business Innovator Award
2019 Animal Quality Assurance Youth Training is a Success
Adams Holds First Annual ADAMS Compost Days
ALCC to Co-Host 2018 Youth Quality Assurance Training
Flooding and Blizzard Conditions in Nebraska
Over 3,100 Items donated during Have a Heart Food Bank Challenge
6th Annual Have a Heart Food Bank Challenge
Corn Flakes – They’re Not Just For Breakfast Anymore!
We recently completed our third annual Compost Days giveaway!
Over $6,800 and 5,600 Items Donated for Food 4 Youth
Adams to Provide Incentives for Employee Referral
2021 Adams Giving Tree