Adams Land and Cattle

Our
History

Equal
parts hard
work and
innovation

Our founder, Russ Adams, was an entrepreneur who was ahead of his time with his commitment to innovation, technology and continuous improvement. That commitment and ingenuity are things that we remain passionate about at Adams Land & Cattle.

A big part of our success at Adams comes from our need to make every part of our operation run as efficiently and effectively as possible – from the way we design our feedlots, to the way we produce the food for our animals, to the way we track and monitor each animal’s progress. That takes ingenuity and innovative thinking. We’re proud of the advancements we’ve made in design, technology and sustainability throughout our operation. We’re not afraid of change – we embrace it. It makes us the industry leader that we have become.

Scroll through our history to learn more about us …

1945

Russ and Angenette Adams purchased 300 acres of land one mile east of Broken Bow, Nebraska, and started a dairy. They supported their growing family by milking cows, feeding a few head of cattle and hogs, and raising corn and hay.

1945

1950

Russ begins “backgrounding” cattle – meaning raising them from unweaned calves to yearling weight. Then the cattle are sold at local auction barns to finishers. This was the most efficient way to make the most of the roughage the farm provided.

1950

1970

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Russ and Angenette purchase 1,063 acres of land in 1971, which becomes the south lot. At this time, it had a one-time capacity for around 8,000 calves and the farm had nine employees.

Jerry Adams returns to the family business in 1972, saying he would stay around until he figured out the cattle feeding business.

1970

1973

In 1973, Russ and Angenette incorporate their business under the name of Adams Land & Cattle Company. This is the year the business began finishing cattle as well as backgrounding them.

1973

1974

Russ & Bill adams

Bill Adams, youngest of the Adams sons, returns to join the family farming and cattle business after serving in the National Guard.

1974

1980

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Never one to be satisfied with “industry standards,” Russ and his sons Bill and Jerry were always looking for better solutions, including installing 20’ of concrete behind bunks (instead of the standard 8’ to 12’) to increase cattle comfort and reduce injuries due to mud in 1986.

They designed collection and containment systems that allowed for the re-use of water, effluent, and manure.

They developed their own feedlot and accounting software systems to replace “off-the-shelf” software that didn’t fit their business.

1980

1990

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The 1990s were a pivotal decade for Adams Land & Cattle. For example, a major expansion of the south lot begins.

The company starts its own research & development department to provide proprietary data and technology for continuous improvement. This leads to building pens of multiple sizes to fit various research project needs.

An automated feed mill is added to the operation, allowing for development of proprietary feed blends to optimize productivity and product quality.

Updates are made to the technology and data systems in the processing facility.

Bill and a team of employees create the mobile veterinary hospital, a mobile doctoring facility for cattle in the feedlots.

Adams adopts Individual Animal Management (IAM) technology, allowing for the identification and tracing of all activities in an individual animal’s life, from the day it enters the Adams feedlot until it goes to harvest.

1990

2000

Adams Trolly system

Bill designed a trolley system for the processing barn, where animals ride the trolley to their assigned door. This automated the sorting process and reduced stress from animal handling, also allowing Adams the ability to sort cattle 11 ways without mixing any lot numbers.

2000

2008

Cattle in Adams lot

Bill and Jerry, wanting to grow business without owning more feedlots, increased their head count by starting the backgrounding network. By 2009, Adams had grown their backgrounding capacity to 35,000 head.

2008

2010

Leveraging EIDs in their cattle with proprietary software, Adams built verification alleyways in 2010 to electronically verify every head as they leave the yard.

2010

2013

BMI Sorting tech

In 2013, Adams implemented their patented sorting technology (BMI) which leverages hardware and artificial intelligence to optimize individual animal endpoint. We built our own IT system, originally called Cattle Com, now Revoro™, which allows us to collect data on individual animals and make data-based decisions.

2013

Today

Adams Land Lot sign

Adams Land & Cattle has a finishing capacity of 125,000 head. In addition, the company has more than 130,000 head of cattle in more than 80 different backgrounding operations throughout the U.S. and Canada.

Today

Latest News

Over $6,000 and 6,750 items Donated During Adams Land & Cattle’s Food 4 Youth Challenge

Jerry Adams to be inducted into Cattle Feeders Hall of Fame

Over $3,781 and 5,548 items Donated During Adams Land & Cattle’s Food 4 Youth Challenge

Adams Land & Cattle Employees Donate Beef and over 280 Gifts to local families

Importance of BQA by Adams Employees

Adams Land and Cattle Plans Fourth Compost Days

Adams Kicks off Food 4 Youth Challenge

Consolidated Appropriations Act, 2022 Transparency Coverage

Women’s History Month: Angenette Adams

Adams Kicks off 3rd Food 4 Youth Challenge

ALCC Food 4 Youth Challenge a Success

ALCC Kicks off 2nd Food 4 Youth Challenge

Jerry Adams Recognized by UNL Block & Brindle Club

In Loving Memory of Angenette Adams-Denesia

ALCC Food 4 Youth Challenge a Success

Bill and Jerry Adams Receive Award from Nebraska Bankers Association

Adams Kicks off Food 4 Youth Challenge (September 3-13)

Jerry Adams 2019 Distinguished Broken Bow Alumni Recipient

Adams Received Business Innovator Award

2019 Animal Quality Assurance Youth Training is a Success

Adams Holds First Annual ADAMS Compost Days

ALCC to Co-Host 2018 Youth Quality Assurance Training

Flooding and Blizzard Conditions in Nebraska

Over 3,100 Items donated during Have a Heart Food Bank Challenge

6th Annual Have a Heart Food Bank Challenge

Corn Flakes – They’re Not Just For Breakfast Anymore!

Custer County kicks off Food 4 Youth Challenge (October 2-18)

Custer County Youth Animal Quality Assurance Training to be held Wednesday, June 14

We recently completed our third annual Compost Days giveaway!

Over $6,800 and 5,600 Items Donated for Food 4 Youth

Adams to Provide Incentives for Employee Referral

2021 Adams Giving Tree

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